New vinyl buyers, in contrast, aren’t as price sensitive. They are happy to pay $20 or more for a copy of Taylor Swift’s 1989, or twice that for a Record Store Day special release, because they get something substantial in return: an asset they can hold in their hands. “You could sell a lot less vinyl to a lot fewer people and make higher profits,” said Crupnick. Compare that to digital downloads, where he estimates a label needs to sell over 127,000 singles to break even on the production of an album. “The average price of that CD is six dollars wholesale, and you maybe get sixty cents
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