“I would say a print reader is worth more than a digital reader,” Wolfson said. “They have a higher affinity and loyalty to that product [the magazine or newspaper], that transfers to brand advertising.” According to a recent survey by Magnetic, the marketing agency of the British magazine publishing industry, 90 percent of magazine readers look at advertisements (far higher than any other media), and 70 percent of participants bought something or visited a business after seeing an ad in a magazine. Online that number is significantly lower. “It is very difficult to build a brand online,” Hare
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