Summary: Influence: The Psychology of Persuasion (Collins Business Essentials) by Robert B. Cialdini PhD
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people are likely to comply (or say yes) to something if there is a reason given, even if the reason doesn’t make any sense. It’s the word “because” alone that triggers the automatic response of affirmation.
Wilfrid Guess
Always give a reason when you ask someone to do somerhing
72%
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If a particular politician’s speech or advocacy is banned, more are people likely to support or agree with the argument or case in point.
Wilfrid Guess
Trump