Eugene  Kan

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No matter what anybody tells you, a formula for success does not and cannot exist. Here is why: If you’ve heard that there is a formula for success, somebody has discovered it. If one person has discovered it, surely several people have discovered it. If many people follow the same formula for success, the formula becomes the norm. If a formula becomes the norm, it cannot automatically produce hits, which are abnormally successful. If a formula for success cannot automatically produce abnormal success, then it’s not a formula.
Hit Makers: Why Things Become Popular
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