Ali

12%
Flag icon
The Studebaker coupes, pencil sharpeners, and locomotives of the era all hold the same ovular style. This was purposeful. Loewy thought the egg was nature’s time-tested pinnacle of design and function, a structure of such precise curvature that a shell less than one one-hundredth of an inch thick could resist twenty pounds of applied pressure. Once you know Loewy’s north star, it’s impossible to stop seeing eggs—or eggish curves—throughout his firm’s designs.
Hit Makers: Why Things Become Popular
Rate this book
Clear rating
Open Preview