Eugene Wei

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since the affliction is universal, timeless, and self-inflicted, it must say something about our internal circuitry. An earworm is a cognitive quarrel. The automatic mind craves repetition that the aware brain finds annoying. As we saw in previous chapters, perhaps the unconscious self wants more repetition—wants more of the old, wants more of the familiar—than the conscious self thinks is “good.”
Hit Makers: Why Things Become Popular
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