Teenagers are the market’s neophiles, the group most likely to accept a new musical sound, a new clothing fashion, or a new technology trend. For adults, especially those with power and money, the rules are what keep you safe. When you’re young, every rule is illegitimate until proven otherwise. It is precisely because they have so little to lose from the way things are that young people will continue to be the inexhaustibly neophilic motor of culture.
