It is the vanity of crowds: Simply knowing that we’re talking to a large audience shapes the information we share and how we describe what we know. In the last few years, several social critics have wondered why social media profiles are galleries of self-love. Perhaps it’s not so much that Facebook is turning us into narcissists, but rather that Facebook is tapping into the natural narcissism of all broadcasts. One to many, we sculpt, smooth, and sand our life stories; mammal to mammal, we’re more likely to relate.
