Disfluency is like a subtle alarm, piercing the calm of automatic processing, summoning a higher level of attention. There is a dark side to fluency—for both makers and consumers. When creative people are too familiar with their own projects, it hurts their ability to evaluate them. For writers like me, the implication is quite clear: Being too familiar with my own writing makes it impossible to be an assiduous judge of its quality. I am my own best editor only when I take enough time away from my work to read it with fresh perspective. But the deepest seduction is for audiences. Rhyming
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