Eugene Wei

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In the last few years, CNN has taken the same approach, devoting more time to fewer stories, like terrorist attacks and disappearing airplanes. This makes for pretty repetitive TV, if you watch all day long. But who would want to watch CNN all day long? The typical television news viewer watches about five minutes of cable TV news per day. CNN is doing something smart—maximizing viewers’ expectations that they will see a story they recognize no matter when they tune in.
Hit Makers: Why Things Become Popular
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