The business of creativity is a game of chance—a complex, adaptive, semi-chaotic game with Bose-Einstein distribution dynamics and Pareto’s power law characteristics with dual-sided uncertainty. You, the creator, are making something that doesn’t exist for an audience that cannot say if they will like it beforehand. Dealing with this sort of uncertainty requires more than good ideas, brilliant execution, and powerful marketing (although it often requires those things, too). It also begs for a gospel of perseverance through inevitable failure. It’s like Duncan Watts said: If a trigger has a 1
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