Rather than serve many audiences across the sports spectrum, from college squash to Indian cricket, he said SportsCenter should spend more hours covering mostly the most popular story lines. Why? To maximize the odds that whenever a fan tuned in, he could expect to see a team, player, or controversy that he recognized—like the New England Patriots, LeBron James, or Olympic doping scandals. SportsCenter would become, he decided, an entertainment steakhouse, serving up new takes on the same core sports, stars, and scandals—over and over and over. After that, Bulgrin said, things “started to
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