Finally, Hollywood has taken a lesson from the second chapter of this book and created original products rooted in familiarity—sequels, adaptations, and reboots of well-known properties. In the last twenty years, Hollywood’s core strategy has shifted toward multi-sequel franchises, particularly with superheroes at the center. In 1996, none of the ten biggest films were sequels or superhero movies (e.g., Independence Day, Twister, and The First Wives Club), and films based on comics accounted for just 0.69 percent of the box office. In each year so far this decade, most of the ten top-grossing
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