David J Choi

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Second, it must be relatable, since audiences want to imagine themselves as heroes. That means the heroes cannot be invincible or obnoxiously eager to achieve invincibility. They have to struggle with their destiny (one does not simply walk into Mordor, after all) before accepting its charge. Third, Campbell’s formula comes with prepackaged suspense. The road to glory is pockmarked with small defeats that keep audiences anxious and alert.
Hit Makers: Why Things Become Popular
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