Why has Real Madrid been able to win? Money, certainly. Talented players, of course. Data analytics, without a doubt. But these are only elements of the Real Madrid way. Real Madrid’s executives believe that, in the end, it is a team’s culture that has the greatest impact on performance on and off the field. To them, culture means everyone working around a common mission in a selfless way and everyone knowing the goals and how to achieve them in a collaborative way. What makes Real Madrid such a fascinating case of organizational management is that their entire strategy both on and off the
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