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Michael Sutherland
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The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet, by Steven G. Mandis

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Florentino believes that when Real Madrid represents the ideals of the community members, the community responds with more engagement, passion, and loyalty.
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The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet
The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet
by Steven G. Mandis
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