Branded Books Meeting: sales, marketing, production, editorial team 9/17/16; 10:00–11:00; 307W Jessica, Erin, Lisa, Mary, Jane, Audra, Sarah, Alex, Jen, Kate Meeting objective: To coordinate our marketing, sales, production, and editorial activities in order to execute our plan to generate $750,000 in sales of branded e-books across all channels: retail, e-tail, and our own website this fiscal year. Adapted from “How to Design an Agenda for an Effective Meeting,” by Roger Schwarz, posted on hbr.org on March 19, 2015.
