Matthew Ackerman

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Some inventions are both seductive and commercially successful, up to a point, yet eventually complicate or even compromise our lives and their value.
Matthew Ackerman
Inherent trade-off with invention between simplifying some aspect of the product or the experience against the complexity it introduces in production, operation, or experience. New materials technologies/chemical processes have this characteristic (see hbr article on taking materials to market)
Simplify: How the Best Businesses in the World Succeed
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