Matthew’s Kindle Notes & Highlights

Simplify: How the Best Businesses in the World Succeed, by Richard Koch

Herb Kelleher aimed to make flying cheaper than driving in order to create a new mass market,

Matthew Ackerman

Cheaper than the alternative, not just in your market but for your customer!

See Matthew’s 44 notes & 331 highlights

Simplify: How the Best Businesses in the World Succeed

Simplify: How the Best Businesses in the World Succeed

by Richard Koch

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