As we know, with price-simplifying, price is everything. Price is the strategy. Everything else is tactics — the means to arrive at the target price. Price-simplifying rests on the observation that if you can halve the price, the market will more than double (and may well increase by ten times or more).
How can you test this assumption in your market? Is there already a low cost provider? Is it a commodity? Are there buyers expressing pain due to cost who always have substantial play in the market?
