Matthew Ackerman

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The simplicity tests outlined above would have indicated in no uncertain terms that IBM’s position was hopeless right from the start (without desperate measures and complete transformation), because it faced one rival that was more skilled at proposition-simplifying and several others that were more skilled at price-simplifying.
Matthew Ackerman
This is the skills test; do you possess the ability to price simplify or proposition simplify and then execute on the strategy?
Simplify: How the Best Businesses in the World Succeed
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