As we generate successes, we earn the right to expand the scope of our DevOps initiative. We want to follow a safe sequence that methodically grows our levels of credibility, influence, and support. The following list, adapted from a course taught by Dr. Roberto Fernandez, a William F. Pounds Professor in Management at MIT, describes the ideal phases used by change agents to build and expand their coalition and base of support: Find Innovators and Early Adopters: In the beginning, we focus our efforts on teams who actually want to help—these are our kindred spirits and fellow travelers who are
As we generate successes, we earn the right to expand the scope of our DevOps initiative. We want to follow a safe sequence that methodically grows our levels of credibility, influence, and support. The following list, adapted from a course taught by Dr. Roberto Fernandez, a William F. Pounds Professor in Management at MIT, describes the ideal phases used by change agents to build and expand their coalition and base of support: Find Innovators and Early Adopters: In the beginning, we focus our efforts on teams who actually want to help—these are our kindred spirits and fellow travelers who are the first to volunteer to start the DevOps journey. In the ideal, these are also people who are respected and have a high degree of influence over the rest of the organization, giving our initiative more credibility. Build Critical Mass and Silent Majority: In the next phase, we seek to expand DevOps practices to more teams and value streams with the goal of creating a stable base of support. By working with teams who are receptive to our ideas, even if they are not the most visible or influential groups, we expand our coalition who are generating more successes, creating a “bandwagon effect” that further increases our influence. We specifically bypass dangerous political battles that could jeopardize our initiative. Identify the Holdouts: The “holdouts” are the high profile, influential detractors who are most likely to resist (and maybe even sabotage) our efforts. In general, we ta...
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