GREENFIELD VS. BROWNFIELD SERVICES We often categorize our software services or products as either greenfield or brownfield. These terms were originally used for urban planning and building projects. Greenfield development is when we build on undeveloped land. Brownfield development is when we build on land that was previously used for industrial purposes, potentially contaminated with hazardous waste or pollution. In urban development, many factors can make greenfield projects simpler than brownfield projects—there are no existing structures that need to be demolished nor are there toxic
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