These days, regardless of what industry we are competing in, the way we acquire customers and deliver value to them is dependent on the technology value stream. Put even more succinctly, as Jeffrey Immelt, CEO of General Electric, stated, “Every industry and company that is not bringing software to the core of their business will be disrupted.” Or as Jeffrey Snover, Technical Fellow at Microsoft, said, “In previous economic eras, businesses created value by moving atoms. Now they create value by moving bits.”
