Find Innovators and Early Adopters: In the beginning, we focus our efforts on teams who actually want to help—these are our kindred spirits and fellow travelers who are the first to volunteer to start the DevOps journey. In the ideal, these are also people who are respected and have a high degree of influence over the rest of the organization, giving our initiative more credibility. Build Critical Mass and Silent Majority: In the next phase, we seek to expand DevOps practices to more teams and value streams with the goal of creating a stable base of support. By working with teams who are
  Find Innovators and Early Adopters: In the beginning, we focus our efforts on teams who actually want to help—these are our kindred spirits and fellow travelers who are the first to volunteer to start the DevOps journey. In the ideal, these are also people who are respected and have a high degree of influence over the rest of the organization, giving our initiative more credibility. Build Critical Mass and Silent Majority: In the next phase, we seek to expand DevOps practices to more teams and value streams with the goal of creating a stable base of support. By working with teams who are receptive to our ideas, even if they are not the most visible or influential groups, we expand our coalition who are generating more successes, creating a “bandwagon effect” that further increases our influence. We specifically bypass dangerous political battles that could jeopardize our initiative. Identify the Holdouts: The “holdouts” are the high profile, influential detractors who are most likely to resist (and maybe even sabotage) our efforts. In general, we tackle this group only after we have achieved a silent majority, when we have established enough successes to successfully protect our initiative. Expanding DevOps across an organization is no small task. It can create risk to individuals, departments, and the organization as a whole. But as Ron van Kemenade, CIO of ING, who helped transform the organization into one of the most admired technology organizations, said, “Leading cha...
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