When the time came for Britain to withdraw from India, a young accountant running United Breweries in Madras bought up the shares of BB, eventually merging it with UB. Vittal Mallya, the low-profile owner of UB, who went on to make whisky, brandy and rum is credited with coining the classic term Indian Made Foreign Liquor, IMFL. Apocryphal or not, Mallya’s IMFL enterprise grew into the largest liquor company in India.
