Buffalo had shaped Righteous Babe in other ways. “There were a lot of reasons why this company shouldn’t have succeeded, and location was one of them,” noted Grunert, the designer. “On the surface, it’s a disadvantage to compete in a national market from a city like Buffalo. But Scot and Ani have used its qualities to their advantage. They’ve benefited from lower overhead, having printing and manufacturing available at very competitive prices, being able to afford a comfortable lifestyle—for both the business and its employees. Righteous Babe has been able to carve out a spot here much more
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