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There was no question that it existed to serve art. That was the reason they decided to start putting out CDs by other artists, even though the vast majority would never do better than break even. “We always had the pipe dream of it growing beyond me,” said DiFranco, “and of us being a legitimate label with other artists—independent, renegade artists who need help with distribution. If that can be self-sustaining, and if we can be a mechanism for artists to get their work out to an audience, that’s what I want.
Small Giants: Companies That Choose to Be Great Instead of Big
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