And yet, interestingly, the company was careful not to use its community work as a marketing tool. “We don’t keep it a secret,” Saginaw said. “It’s a small town. If people go to a lot of fund-raisers and always see our name, they can connect the dots. But we don’t market around it, and I don’t trust companies that do—that use their charitable work as a blatant marketing ploy. We do it because it’s the right thing to do. We do it because it’s part of our mission.”
