And what about the concept of “getting to the next level”? Although people use the phrase in different ways and different contexts, it always has something to do with major increases in sales—surely no one thinks that “the next level” involves having fewer sales—and there’s usually a management component as well. That is, you get to the next level when you can handle the demands of running a much bigger company. Because it’s the next level, the phrase implies that bigger is better. That may or may not be true for public companies, but it’s demonstrably untrue for a large number of private
...more
Thiago Ghisi liked this
