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Although it’s hard to imagine now, there was a time when it was not considered a compliment to be called “entrepreneurial.” Back in the 1950s, 1960s, and 1970s, entrepreneurs were generally looked upon as shifty characters with little or no redeeming social value. The media ignored them, academia deplored them, and their companies got no more respect than they did. When people talked about business, they were referring to large, well-established, publicly traded companies. Smaller, private companies were regarded as fringe elements, and therefore unimportant by definition.
Small Giants: Companies That Choose to Be Great Instead of Big
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