our whole concept of what business is—has been shaped by publicly owned companies, which actually make up a small percentage of the entire business population, and by fast-growing technology ventures, which is an even smaller group. Virtually every mass-market business best seller, from Iacocca to In Search of Excellence to Good to Great, has concentrated on the people in and the practices of large public companies, or companies that aspire to be large and public. So, too, are those companies the focus of most major business magazines and newspapers, not to mention the business shows on
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