There’s also, however, a second type of remarkability at play. Giles didn’t just find a project that compels remarks, but he also spread the word about the project in a venue that supports these remarks. In his case, this venue was the open-source software community. As he learned from Chad Fowler, there’s an established infrastructure in this community for noticing and spreading the word about interesting projects. Without this conduciveness to chatter, a purple cow, though striking, may never be seen.

