“If you look at the science, there is a mismatch between what science knows and what business does.” When Pink talks about “what science knows,” he’s referring, for the most part, to a forty-year-old theoretical framework known as Self-Determination Theory (SDT), which is arguably the best understanding science currently has for why some pursuits get our engines running while others leave us cold.8 SDT tells us that motivation, in the workplace or elsewhere, requires that you fulfill three basic psychological needs—factors described as the “nutriments” required to feel intrinsically motivated
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