Digital to the Core: Remastering Leadership for Your Industry, Your Enterprise, and Yourself

by Mark Raskino

Quicken’s CIO, Linglong He, says Quicken Loans is “a technology company that does mortgages extremely well.” She describes the mental model that Amazon used to digitally remaster the book industry and Netflix to remaster the video industry, and discusses how Quicken Loans is on a similar mission to digitize the loan process to deliver market-leading performance. To achieve this, Linglong He constantly compares herself and Quickens Loans’ capabilities with those of core technology companies. She nurtures a digital culture that closely resembles those found in Silicon Valley, but it’s actually in a very different place—downtown Detroit. You can do this anywhere; it’s a mind-set, not a location.