Simple digital product extensions without data and services are not enough, because once you expose data and services from your internal systems to other organizations there are questions of standards and integration. If every company makes a digital product with different apps and different communication protocols and different data structures and different data storage and access places in the cloud, customers simply won’t buy in. Life will be way too clumsy, time-consuming, and complicated. However and wherever they arise, we will value integrated platforms highly. We all know this because
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