Evolve the CIO role; CEOs need digital leadership, not passive service. Old-style CIOs, with their heads locked in back-office efficiency thinking, cannot drive the enterprise to the new customer-and product-centric world of digital. Sometimes new change agents will be brought in to redirect the way that technology-related leadership operates, the role it has in the firm, and the way it is perceived. Digital officers will be part of that. Eventually, the role of CIO will be redefined.
