CDO is a new role that creates coherent policy control and ensures that data assets are exploited as the resolution revolution creates shocking new opportunities and threats. Mark Fields, CEO at Ford, told us, “At Ford, we believe customers own their data, and our role is to be trusted stewards of their data. We have appointed our first global chief data and analytics officer, who is helping us expand our approach to data use, gain greater insight into consumer behavior, and use it to speed up the pace of innovation throughout our business.”19
