To institutionalize this type of relevant digital leadership across GE, in early 2015 Immelt oversaw the rollout of a set of behavioral principles called “GE Beliefs.” A sample belief is the explicit recognition for the need to “Deliver results in an uncertain world,” further described by three key behavioral anchors: We act with urgency, and play to win. We have the courage to make bets others won’t. We use expertise and judgment to manage risk while always acting with integrity.8
