Taking a broader outside–in viewpoint makes a great deal of sense. To convey your ideas successfully, though, you need to inform some very capable and experienced people who don’t always appreciate being told they have missed something important! So how do you teach them without seeming condescending? “Directors don’t like to be told they are being ‘educated’ but directors do like to be told they’re being ‘made aware,’” Daly said. Describe what’s going on out there—developments in the marketplace, products, strategy, commerce—focusing especially on news from outside your industry, because
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