As a digital leader, one who is fully immersed and always probing digital trends and their impact on your enterprise, you will often be several steps ahead of your peers in your thinking. This mismatch can form a dangerous chasm, made more treacherous by the compound uncertainty of the technological, social, and regulatory tipping points discussed in chapter 3. The best digital leaders do not bemoan the dynamic of “why others don’t get it” but rather tackle it head-on, embracing a collaborative role that is part clarifier and part educator.
