In order to travel your digital path and arrive safely at a desirable destination, you will require navigation tools such as a map. But relying on an old-world map of your industry’s competitive space is a bit like navigating a journey today using Anaximander’s world map. It is misleading at best, and possibly very dangerous. Additionally, if you do not understand the contours of the terrain, you will have little chance to influence, shape, or remap it to your advantage.
