Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy

by Laura Hanly

have put you on the right path… or you might get sledgehammered, and be forced to recognize that there’s a lot of change that needs to happen in your business if it’s going to work. Whatever it is, take the time to delve deep into the responses and map out what they mean for your offers. 4.Brainstorm some ideas for offers that will give your customers what they want and need, and that will maximize your customer lifetime value. Send these ideas to all the participants and ask them which of those options they would actually want to use, and how much they would pay for it. Not only does this give you real clarity about what the market wants, but it gives you an opportunity to sell that offer to those people immediately. You can sell it at ‘beta testing’ prices and create the product as you go along (if it’s a course or digital program) or use the crowdfunding model to take those early payments and use them to develop the product. Only create your product when you know what the market wants.