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•A deep-seated need to... •Prove themselves to authority figures or leaders •Get attention and be in the spotlight •Be perceived as a champion or high-value asset to the business •Beat others so as not to be seen as being lower down the foodchain •Maintain the status quo to preserve their position •A paralyzing fear of… •Being exposed as a fraud (even if they’re not one) •Failure (on any scale) •Public humiliation (in the eyes of the general public) •Private humiliation (in the eyes of people who know them) •An unquenchable appetite for…
Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy
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