You have to make sales offers for people to convert, no matter what kind of marketing you are doing, and content is no different. You cannot avoid this and expect any marketing to work for you. Sales bring in the money, not marketing. Marketing just gets people to pay attention, so that you can offer them the sale. So: to create recurring content that will capture the attention of your market, and then leverage that attention into real sales conversions, you need to create a conversion
