Think about what you want to be known for, what your unique sales proposition is, and what your customers want from you. Boil all that down into three or four broad themes that you can come back to over and over again from different perspectives. For example, if you have a business operations consultancy, your key themes might be… •How to increase throughput in production facilities •How to manage staff •How to scale operations without breaking them •How to deal with external partners
