send it to customers who have agreed to respond (Typeform or Google Forms are very easy to get set up with, and they look professional). You can invite your best customers to participate, or you can send it to your whole social media following and/or email list. You can also contact people who you think would be your ideal customers and ask them to get involved. Regardless of where you get your participants, try to offer them some sort of incentive for responding so that they are more willing to get involved. Bonus content tends to work well — worksheets that help them work out something
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