•Is our market segment interested in consuming that kind of content? •What other kinds of marketing do we need to implement to make our content really perform for us? •How will we measure success? •How long is our sales cycle? Can we absorb a delay between implementing this marketing strategy and having it start feeding into the sales cycle? •What operational adjustments will we need to make as the marketing becomes successful? •Who will be responsible for each part of the marketing strategy? •What resources will we need to execute the marketing strategy effectively?
