People have a very warped understanding of failure. In Psycho Cybernetics, Maxwell Maltz breaks down how humans learn: Skill learning of any kind is accomplished by trial and error, mentally correcting aim after an error, until a “successful” motion, movement or performance has been achieved. After that, further learning, and continued success, is accomplished by forgetting the past ‘errors,’ and remembering the successful response, so that it can be imitated.