Bruce Ritter

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Be sure to help the client live her life out of the transformation she’s experienced. To do less will not only get you fired, but also will lessen the good in the client’s life and in the world. We coach in order to make the world a better place, so it would be a shame to get stuck in a transformation tailspin that never translated those inner shifts to the everyday life of the client.
Coach the Person Not the Problem: A Simple Guide to Coaching for Transformation
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